pabloio — writing https://pabloio.com/writing/ Essays and convictions by Pablo. en why i stopped hiding behind pseudonyms https://pabloio.com/writing/why-i-stopped-hiding-behind-pseudonyms/ https://pabloio.com/writing/why-i-stopped-hiding-behind-pseudonyms/ Fri, 10 Jul 2026 12:00:00 GMT For years I shipped under invented names. Every one started at zero. This is why the name goes on the work now. How I decide what deserves $100 https://pabloio.com/writing/how-i-decide-what-deserves-one-hundred-dollars/ https://pabloio.com/writing/how-i-decide-what-deserves-one-hundred-dollars/ Fri, 10 Apr 2026 12:00:00 GMT A $100 test across five angles over thirty days. The cheapest version of a clear answer I've found. On the 30% discard rate https://pabloio.com/writing/on-the-thirty-percent-discard-rate/ https://pabloio.com/writing/on-the-thirty-percent-discard-rate/ Sun, 22 Mar 2026 12:00:00 GMT The hard part isn't killing bad ideas. It's killing ideas you still like. System over projects https://pabloio.com/writing/system-over-projects/ https://pabloio.com/writing/system-over-projects/ Wed, 04 Mar 2026 12:00:00 GMT The system is permanent. The contestants are replaceable. Guilty until purchased. old books https://pabloio.com/writing/old-books/ https://pabloio.com/writing/old-books/ Tue, 24 Jun 2025 12:00:00 GMT 99% of the content you consume was generated in the last 24 hours. Wisdom doesn't expire. credentials not required https://pabloio.com/writing/credentials-not-required/ https://pabloio.com/writing/credentials-not-required/ Thu, 19 Jun 2025 12:00:00 GMT Nothing truly relevant requires a credential for you to do it. flood of new founders https://pabloio.com/writing/flood-of-new-founders/ https://pabloio.com/writing/flood-of-new-founders/ Thu, 05 Jun 2025 12:00:00 GMT Money still obeys its oldest rule: it follows value. video, optimized https://pabloio.com/writing/video-optimized/ https://pabloio.com/writing/video-optimized/ Tue, 03 Jun 2025 12:00:00 GMT Video will become the most programmable, high-bandwidth language computers have ever spoken to us. the curse of too many options https://pabloio.com/writing/the-curse-of-too-many-options/ https://pabloio.com/writing/the-curse-of-too-many-options/ Mon, 02 Jun 2025 12:00:00 GMT You don't need more ideas. You need to outlast your need to be entertained.