status: building in the open
Pablo
i build small AI-native companies in public.
This is the workbench, not the storefront. The products live on their own domains; this page holds the person, the work, and the convictions underneath it.
For years the work shipped under invented names. Every one started at zero. The name goes on it now.
the work
Each one lives on its own domain. Project can have a brand. Proof attaches here.writing
the convictions underneath the workThis is the part that matters most. Everything else here links out; the writing is where the thinking actually happens — in public, dated, and left standing after the fact.
9 essays. A new one arrives when there is something worth saying, not on a schedule.
For years I shipped under invented names. Every one started at zero. This is why the name goes on the work now.
10 April 2026 How I decide what deserves $100A $100 test across five angles over thirty days. The cheapest version of a clear answer I've found.
22 March 2026 On the 30% discard rateThe hard part isn't killing bad ideas. It's killing ideas you still like.
4 March 2026 System over projectsThe system is permanent. The contestants are replaceable. Guilty until purchased.
24 June 2025 old books99% of the content you consume was generated in the last 24 hours. Wisdom doesn't expire.
19 June 2025 credentials not requiredNothing truly relevant requires a credential for you to do it.
5 June 2025 flood of new foundersMoney still obeys its oldest rule: it follows value.
3 June 2025 video, optimizedVideo will become the most programmable, high-bandwidth language computers have ever spoken to us.
2 June 2025 the curse of too many optionsYou don't need more ideas. You need to outlast your need to be entertained.
Each one also goes out on X and a short newsletter. No popup, no archive to keep — just the next one when it is ready.
taste
What shapes the filter. What I'm reading, who I learn from, the tools I actually use. Curated, not comprehensive.An operator's manual. Not theory, working procedures. I read it with a pen.
On what centralized systems lose when they force messy reality into clean categories. Useful for anyone who thinks they can systematize everything.
The permanent essay on the early operator's job. I re-read it every six months.
Pair-programmer and research assistant. A lot of the factory lives here.
React for videos. The core of the video factory. Write a component, render a short.
Voice synthesis that crossed the valley for my uses. The /output podcast runs on it.
Where most of the static sites live. Fast, generous, opinionated in the right places.
The default. Static export is the part I lean on.
contact
no form, no funnelOne address. I read everything that lands there.
No form. If you build small companies, or just want to talk, write to me. · also pablo@pabloio.com